Sponsorship

HSBC has been a Premier Partner of the Sydney Swans AFL team since 2020. As Official Match Day Partner of the annual Pride Game, HSBC is proud to work with the Swans as we both strive to be leaders in the community. Together we celebrate diversity with our shared values of respect and inclusion at the heart of everything we do.

In 2023, HSBC also welcomed AFLW to the partnership, supporting the team in their second season of the competition.

For more information visit Sydney Swans Game | Premier Partner & Sponsorship - HSBC AU

HSBC SVNS

As the HSBC SVNS enters a new era, the iconic partnership between HSBC and World Rugby remains at the heart of the sport. Built on over a decade of game-changing collaboration, the global partnership leverages HSBC’s unique international network to create opportunity for all those involved in the sport.

SVNS reflects many of HSBC’s core values. It brings together fans and players from all over the world in a vibrant celebration of international connection. HSBC, an organization committed to diversity & inclusion at every level, has also been a key driver in supporting the growth of women’s rugby in particular. The new model for the sport is the result of that commitment, as HSBC SVNS delivers gender parity with all seven rounds and the Grand Final featuring combined men’s and women’s competitions and equal participation fees.

As SVNS re-invents itself as a global festival of entertainment, the action is bigger and more exciting than ever before. Follow @HSBC_Sport social channels to see the very best of the HSBC SVNS from around the world.

For more information visit Sports partnerships | HSBC Holdings plc

Opera Australia

Opera has always been a global connector, bringing together artists and audiences from all over the world in a vibrant celebration of music and culture.

As a global bank HSBC is proud to be a Hero Partner of Opera Australia and Principal Partner of Handa Opera on Sydney Harbour. This iconic annual outdoor production attracts thousands of local and international audiences many of whom are newcomers experiencing opera for the first time.

Opera Australia’s commitment to bringing world-class opera to these shores offers a unique opportunity to connect with our customers and communities through the power of the music and performance.

For more information visit 2022 Opera Australia season | HSBC and Opera - HSBC AU

National Gallery of Victoria

HSBC is proud to be Premium Partner of the National Gallery of Victoria’s international Melbourne Winter Masterpieces exhibition and Event Partner of the NGV’s annual Lunar New Year celebrations.

HSBC supports the NGV and its commitment to bringing world-class art to Australia, opening up opportunities for our customers, employees and wider communities to experience world class art.

For more information visit HSBC and National Gallery of Victoria | HSBC AU

Badminton

HSBC has been Principal Global Partner and Title Sponsor of the Badminton World Federation (BWF) World Tour since 2018.

Badminton truly is a game for all. A sport which binds together those from different backgrounds and cultures and opens a world of opportunity for all involved, across all corners of the globe.

Our partnership with the Badminton World Federation helps unlock the opportunities for all - from grassroot to professional levels. We are passionate about expanding the sport’s reach to give more people the chance to pick up a racket.

For more information please visit Sports partnerships | HSBC Holdings plc