18 March 2025

Beware of online purchase scams

In 2024, 17.08 million Australians made monthly online purchases, and it’s expected this number will increase over the next five years1.


With more people looking for an online bargain due to cost-of-living pressures, Australians are being warned to be aware of scam tactics when shopping online.

Scammers pose as well known and trusted businesses or establish fake websites or profiles on genuine retailer sites. They then offer products or services at discounted prices that seem too good to be true.

Matt Hannan, Head of Fraud Management, said “These are sophisticated scams, as the product and services on offer look very convincing. Scammers will use fake ads, fake reviews, and stolen logos to make their products look convincing. If it’s too good to be true, it probably is.”

Look out for the following when shopping online:

Be wary of phishing emails and texts

Beware of phishing emails offering “limited time offers.” Double-check the sender’s email address for any strange letters or symbols, and never click links or download attachments from unknown senders.

Shop only on trusted websites

Stick to familiar, reputable retailers you’ve used before or large online marketplaces. Scammers often create fake websites that look legitimate but are only meant to capture your information or payment details. There are a few easy ways to check if you’re dealing with a legitimate merchant, for example search their business details on ABN look up and check if the business has a more established website presence elsewhere.

Avoid too-good-to-be-true deals

Scammers use ultra-low prices to lure in unsuspecting shoppers. Always compare prices on multiple websites to get a sense of what is reasonable.

Beware of fake customer support

If you run into an issue, go directly to the retailer’s official website for support. Scammers often set up fake support numbers and profiles, especially during peak shopping times.

“If you think you’ve been scammed, contact your bank immediately using the contact details on their website,” said Hannan.


HSBC Australia
In Australia, the HSBC Group offers an extensive range of financial services through a network of branches and offices. Principal HSBC Group members operating in Australia include HSBC Bank Australia Limited (ABN 48 006 434 162 AFSL/Australian Credit Licence 232595) and The Hongkong and Shanghai Banking Corporation Limited (ABN 65 117 925 970 and AFSL 301737).

HSBC Holdings plc
HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 58 countries and territories. With assets of US$3,017bn at 31 December 2024, HSBC is one of the world’s largest banking and financial services organisations.

1Australian eCommerce & Online Shopping Statistics (2025)

Media enquiries:

Jacqui Coleman
E-mail: jacqui.coleman@hsbc.com.au

Lillian Birchall
E-mail: lillian.birchall@hsbc.com.au

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